
Toca World is a game in which you can explore so many different parts and there are so many different places that you need to unlock to visit them. They can buy their own mansions and design it in their own way, they can buy their favourite toys and can also receive gifts in this game on a daily basis that help them unlock all the new and different aspects of the Toca world. The kids can do a lot of things in this game. This game has specially been created for the children so that they can live their imaginary life with the help of this game. Toca world is an imaginary world for all the different childrens. It is a highly addictive game and that's why most of the kids spend their time on this game because they think that they are free from all the restrictions while playing this game.

They can collect a lot of gifts here and there are no real life restrictions in this game that would ever disappoint your child. They can easily customise this world the way they like and they can visit any shopping mall. No two characters that have the same skin tone.This is the world in which children can live their life the way they want. “We have more than 300 different characters. According to Ingeborn, Toca Boca’s characters represent hundreds of different pigments. “Children are able to recreate the family that looks like their family.”ĭiversity of skin tones, however, is where Toca Boca has many apps beat. “We didn’t want to fall into the trap of the stereotypical family of a mom, a dad, a son and a daughter,” Ingeborn said. The games are especially simple, with the added cherry on top of being representative of the larger world, using various skin tones and allowing for many different perspectives - centered on the user’s preferences.

Toca Boca’s apps are meant for young children. We’re not starting from a pink and blue toy shelf perspective.” “They learn what is acceptable and important through those models and may even feel peer pressure to be a certain way. “Kids compare themselves to the characters they see in the media,” Ingeborn said. Toca Boca’s goal is to subvert these tired tropes.


Like toys, similar stereotypes exist on the virtual shelves of the app store. That’s Toca Boca’s goal with children’s apps.” But by serving all kids, regardless of gender or race, you reach more people. “Toys are marketed to white children first, and then to boys and girls, with boy aisles full of blue and girl aisles full of pink. “The toy industry, still, is absolutely not diverse in certain ways,” Ingeborn said in a phone interview. Ingeborn compared the marketing of children’s apps to toys back in the day.
